CURLS was founded in 2002 in Elk Grove, California by CEO, Mahisha Dellinger. During the last decade, CURLS has emerged as a leader in the natural hair care industry. Continued development of new products has further established its unique formulation of certified organic ingredients which are distinctive of the CURLS brand. While CURLS continues to be one of the best recognized natural hair care brands in North America, its long-term strategic plan is to increase awareness among multi-ethnic consumers around the world.
I was introduced to the brand Curls, at last years Bella Kinks Natural Hair Expo. I’ve been natural for almost 4 years, but I really didn’t embrace it until about 2 years ago. I’ve tested many products as you can see from previous reviews. I can honestly say, I love the Blueberry Bliss Curl Collection! I still straighten my hair often, and I use this line to get my Curls back in formation. The line is reparative, and it works great for me since I have color in my hair. Now in the pictures you will see the difference in my curl definition due to the color. My stylist stated it wasn’t necessarily heat damage, but color used in my hair has changed/straightened out my pattern. I haven’t had the opportunity yet, but I will add a protein treatment to my wash day to revive some of those lost curls.
Curls has a full line of products for all curl types, as well as a product line for kids. I personally buy all of my products online, since its convenient for me. However, you can find these products in Target as well as CVS. On the website I provided above, a link is provided to search for products in your area. If not, don’t fret you have the option to shop online and you can save big on promotions that are usually ongoing.
For my Wash and Go I used: Reparative Hair Wash, Reparative Hair Mask,Leave in Conditioner, Creme Brule – Whipped Curl Cream, and Goddess Curls – Botanical Gelle
For my Flat Twist I used: Reparative Hair Wash, Reparative Hair Mask, Leave in Conditioner, and Twist-N-Shout Cream
Wash and Go:
I personally will not try this hair style again until my hair is a darker color. The brighter colors straighten out my curl pattern, and this just looks foolish. So! Maybe, I’ll try it again in the fall.
Flat Twist Out:
The flat twist is the lane I live in. It’s become very easy for me to twist my hair, and I am finally realizing what products work for me. Such an exciting feeling!
One more thing! Curls recently added to their Blueberry Bliss Curl Collection. They are adding; Blueberry and Coconut – Hair Milk, Blueberry and Mint Tea – Scalp Treatment, and Aloe and Blueberry Juice – Curl Moisturizer. I can’t wait to add these items to my collection!